A study of Number Portability effects on the choice behavior of mobile telecommunications market
碩士 === 國立臺中技術學院 === 事業經營研究所 === 95 === This study is aimed to investigate consumers’ choice behavior across multi-alternative choice situation composed of attributes and operators. The switching attitude and behavior after the introduction of mobile number portability are the major topic. Previous l...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/29360312900480968377 |