The Difference in the Effects on Consumers’ Behavior between Positive and Negative Electronic Word-of-Mouth (eWOM)
碩士 === 國立臺北大學 === 資訊管理研究所 === 95 === Electronic word-of-mouth (eWOM) is that people share their feelings and experience with other internet users online via several communication tools such as personal weblogs, bulletin board system (BBS), forums, and instant messenger. Since intenet becomes a power...
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| Format: | Others |
| Language: | zh-TW |
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2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62579105294790593614 |