He Study of the Relationship between Avian Influenza Knowledge, Perceived Risk and Consuming Attitude

碩士 === 國立臺北大學 === 合作經濟學系 === 96 === Food safety incidents such as foot-and-mouth disease (FMD), mad cow disease (Bovine Spongiform Encephalopathy, BSE) and avian influenza have kept happening continuously. The cases in the past have led us to a find that it will lower consumers’ willingness to purch...

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Bibliographic Details
Main Authors: Tsung-Hsin Han, 韓宗信
Other Authors: Chen-Ling Fang
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/18843058239068830646