A Study of Switching Behavior Models
博士 === 國立臺北大學 === 企業管理學系 === 95 === Customer switching behavior can give venomous effects on the profitability and competence of firms in today’s marketplace. Creating and maintaining customer loyalty has become a strategic effort in today’s service markets. But, researchers have argued that not all...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22343661811019635306 |