A Empirical Study of SFA Implementation–A case study of Fortune Motors automobile dealer
碩士 === 國立臺北大學 === 企業管理學系 === 95 === Recent trends in marketing suggest that in order to efficiently manage customer relationships organizations are turning to CRM/SFA tools. Since salespeople are on the frontline gathering important customer and competitor data that feed marketing decisions, this ha...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95245817624677895657 |