Effect of Store Image and Emotion on Store Attitude ：A Case Study of Department Store in Taipei
碩士 === 國立臺北大學 === 企業管理學系 === 95 === Within an intensively competitive market, it is difficult for department stores to take advantages from products,prices, promotions, and retailing networks. Therefore, a store has full of opportunities to differentiate itself from others in the market. Nowadays, c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84674410106845474785 |