The Study of Advertisement Order Effect:The Moderating Role of Involvement
碩士 === 國立清華大學 === 科技管理研究所 === 95 === People in general show attitudes toward a product after being presented under an advertisement environment of either high or low product involvement. These ads contained strong as weak information of what it is the product itself. The manipulation of the order...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/562kk4 |