| Summary: | 碩士 === 國立台灣體育學院 === 運動管理學系碩士班 === 95 === This study aimed to analyze and provide a profile of the entry modes for Taiwan sporting goods manufacture investing in China market. The research methods were questionnaire survey and in-depth interview techniques. The population for sampling was the sporting goods manufacturers who had entered the market in China. The valid responses were 40 copies out of 103 copies that had been sent back from the total mailing number of 203. The statistic methods were descriptive statistics, Chi-square test, and MANOVA via the software package of SPSS 12.0 for Windows. This study found that：(1) The primary entry mode was unique to proprietorship. (2) Cost judgment and potential domestic market were the main factors while considering for investing in China market. The others factors include the management technology, capital, labor-intensive, the rapid revolution in skills, political risks and investing preferential terms.
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