THE STUDY ON ENTRY MODE OF TAIWAN SPORTING GOODS INDUSTRY IN MAINLAND CHINA
碩士 === 國立台灣體育學院 === 運動管理學系碩士班 === 95 === This study aimed to analyze and provide a profile of the entry modes for Taiwan sporting goods manufacture investing in China market. The research methods were questionnaire survey and in-depth interview techniques. The population for sampling was the spor...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/30713788444778823803 |