The influence of electronic word-of-mouth on consumer’s product attitude and purchase intention
碩士 === 國立中山大學 === 傳播管理研究所 === 95 === This research investigates how different types of electronic word-of-mouth affect consumer’s attitude and purchase intention. Using the product types drafted by Ratchford (1987）as the moderating variable, this research explores the relation between different type...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/md89y9 |