The Motivations and Consequences of Using Online Discussion Board : A Case Study of Bulletin Board System

碩士 === 國立中山大學 === 企業管理學系研究所 === 95 === This thesis is on the basis of searching EWOM actively and attempt to treat the motivation of using discussion board, and how these motivations explain the influence of discussion board. Reviewing literatures, the thesis generalize the motivations of searching...

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Bibliographic Details
Main Authors: Pei-Yu Lin, 林培鈺
Other Authors: Jun-ying Huang
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/u58c2b