The Effects of Price Discrimination on Buyer’s Internal Reference Price and Post-purchase Emotions
碩士 === 國立中山大學 === 企業管理學系研究所 === 95 === This article examines whether price discrimination affects consumer price perceptions and emotions. Questionnaires involving various purchasing scenarios indicate that all kinds of price discrimination decrease the internal reference price of those who have to...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/u2scv6 |