The Influence of Different Types of Web Page Design on Attitude and Visit Intention of Browsers with Different Information Processing Styles

博士 === 國立中山大學 === 企業管理學系研究所 === 95 === The purpose of this study is to investigate the influence of different types of web page design on browsers'' attitudes, figure out if the information processing styles play the moderating roles, and examine the relationship between attitude towards t...

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Bibliographic Details
Main Authors: Yu-Shan Lin, 林育珊
Other Authors: Jun-Ying Huang
Format: Others
Language:en_US
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/6vb8kx