The Impact of Consumers’ Perceived Quality, Perceived Value and Willingness to Buy against Store Image－Based on the Research of the Fruit and Vegetable Market of Carrefour in Pingtung
碩士 === 國立屏東科技大學 === 農企業管理研究所 === 95 === The domestic market ignites the route revolution unprecedented because of hypermarket appearance. The manager of hypermarket in order to succeed in this competitions, presents various kinds of promotion campaigns in order to increase the willingness to buy goo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70199768243189888344 |