A Study on Fruit Marketing Channel and Consumer Choice

碩士 === 國立屏東科技大學 === 熱帶農業暨國際合作系所 === 95 === The objective of this study was to examine the fresh fruit marketing channels and consumer preference in Taiwan. Factors influencing fruit consumer behaviors in Taiwan were first investigated and then analyzed; this study includes interviews with fruit sell...

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Bibliographic Details
Main Authors: Odette Varela Milla, 歐蒂娣
Other Authors: Wen-ChiHuang
Format: Others
Language:en_US
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/45854090773768311970