A Study on Optimal Pricing and Advertising Strategy under Product Type and Duopoly
碩士 === 國立屏東科技大學 === 工業管理系所 === 95 === In modern competition market, most of firms produce the products which have a certain degree of differentiation. The price of those products will influence the manager to how to make the price strategy in this kind of environment. Therefore, in the early researc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50647282917460956586 |