Toward an understanding of the behavioral intention to play online games: an empirical study with extended TPB
碩士 === 國立屏東商業技術學院 === 資訊管理系 === 95 === With the rapid growth of WWW, online games have been a highly profitable e-commerce application in recent years. However, few studies have investigated why people intend to play online games. With a better understanding of players’ intention of online games, pr...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2007
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Online Access: | http://ndltd.ncl.edu.tw/handle/39990272762126035959 |