Toward an understanding of the behavioral intention to play online games: an empirical study with extended TPB

碩士 === 國立屏東商業技術學院 === 資訊管理系 === 95 === With the rapid growth of WWW, online games have been a highly profitable e-commerce application in recent years. However, few studies have investigated why people intend to play online games. With a better understanding of players’ intention of online games, pr...

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Bibliographic Details
Main Authors: Syuan-Min Ciou, 邱宣閔
Other Authors: Ming-Chi Lee
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/39990272762126035959