An Application of Fuzzy Synthetic Evaluation on the Assessment of Enhancing Store Image Factor for Consumers in Living Mart Retailing Industry
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 95 === Recently, Taiwan retailing faces many challenges such as high competition and format transformation. According to the investigation of statistical department of ministry of economic affairs (MOEA) total yield of General Merchandise in the retail industry gro...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48055256685725236495 |