Exploring a process and stages of brand identification for luxury goods consumers
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 95 === This study explores the process of how consumers develop their brand identification toward luxury goods from the perspective of social identity and social learning. The research objectives are: (1) to explore dynamic process of brand identification toward lu...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/45592892033054389888 |