Store Image, Customer Value, and Loyalty- the moderating effect of product knowledge
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 95 === Previous research has focused much effort on the antecedents of shopping value with very little emphasis on what or how value to create, and on the outcomes of shopping value. This study investigates the relationship between store image, customer value, and...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67462432989406894713 |