The Moderating Effect of Consumer''s Foreign Cultural Identities on the Relationship between Country-of-Origin Effect and Products Evaluation
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 95 === Previous studies of country-of-origin effects have pointed out that consumers tend to judge product quality by the country image. This image is created by such variables as national characteristics, political and economic background, history, and culture. Ho...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26581299673430873236 |