The Strategic Fit of Manufacturing Strategy, Relational Governance Strategy, and Branding Strategy
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 95 === The concept of fit has served as an important building block for theory construction in strategic management. The strategic fit of manufacturing strategy and marketing strategy is the critical point in strategic research. Many factors impact the profit of ma...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17171342850919676938 |