A Study of Consumer’s Purchase Intention and Behavior in Investment Oriented Insurance—An Application on the Theory of Planned Behavior (TPB)
碩士 === 國立高雄第一科技大學 === 金融營運所 === 95 === From 2002 the investment oriented insurance products got permission to sell in Taiwan. In last 5 years, investment oriented insurance has taken 50% possession of the new insurance contract income (48% in 2006). Why this kind of risky investment products can att...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67848178791696772479 |