A Study on Structuration, Attachment and Performance:The Case of Convenience Store Franchise System
博士 === 國立高雄第一科技大學 === 管理研究所 === 95 === ABSTRACT Franchising is regarded as cooperative arrangement between franchisor and franchisee. Franchisee is not only the agent of franchisor but also interacts with customer and franchisee’s performance directly affects the customer relationship. Although the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86696831409585362281 |