The study of consumer behavior in insurance telemarketing
碩士 === 國立高雄第一科技大學 === 企業管理研究所 === 95 === Abstract The financial holding company’s establishment let the bank start to sell the insurance product. From banking industry runs the safe service business until now, the marketing model may generally divide into over the counter marketing (OTC), the telema...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74280184956073016382 |