Customer Knowledge and Market Performance:A Customer-based Knowledge Management

碩士 === 國立高雄第一科技大學 === 企業管理研究所 === 95 === Customer knowledge has become key determinate for organizations’ efforts in seeking development recently. Effective securing and managing customer knowledge is the key to survive the firm’s competitiveness. Many firms have already realized the importance of c...

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Bibliographic Details
Main Authors: Chih-Hsiang Cheng, 鄭智祥
Other Authors: Chen-Cheng Chen
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/71890660518374697187