Customer Knowledge and Market Performance:A Customer-based Knowledge Management
碩士 === 國立高雄第一科技大學 === 企業管理研究所 === 95 === Customer knowledge has become key determinate for organizations’ efforts in seeking development recently. Effective securing and managing customer knowledge is the key to survive the firm’s competitiveness. Many firms have already realized the importance of c...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2007
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Online Access: | http://ndltd.ncl.edu.tw/handle/71890660518374697187 |