The influence of Social Capital constructing Marketing Resource and New Product Development Performance
碩士 === 國立高雄第一科技大學 === 企業管理研究所 === 95 === The study tried to investigate the influence of new product development performance in a company from the aspect of social capital and the marketing resource. We attempt to divides social capital into internal and external ones which respectively helped inve...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41241900893598075552 |