The Study of Benefit Segmentation, Market Segmentation and Customer Satisfaction--The Case of Individual Coffee Shop in Kaohsiung
碩士 === 高雄餐旅學院 === 餐旅管理研究所 === 95 === The purpose of this research is to determine the market segmentation of individual coffee shop as a way to separate goal market for the business. The influences of population variables on benefit segmentation and market segmentation were being studied, as well as...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26946135088179056995 |