Service value, satisfaction, and switching barriers on behavioural intentions of farm tourists – A Taiwanese experience
碩士 === 國立宜蘭大學 === 經營管理研究所碩士班 === 95 === The purpose of this study is to construct a behavioural intention model to predict tourist’s intentions in regards to consuming farm tourism service. A Taiwanese agricultural farm is chosen as a case study. A sample of 226 family groups is collected using face...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83531662951726326167 |