The Relationship Between WWW Word-of-Mouth and Consumers’ Interactive Quality, From the Perspective of Gaming Model Between Restaurant Owners and Consumers
碩士 === 國防管理學院 === 資源管理研究所 === 95 === This research intends to explore the relation between interactive quality and brand image and non-customer’s intention to buy, and study the influence of business owners’ interactivity against consumers’ purchasing behavior. The design of experiment focuses on co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12607159536192350592 |