A Cross-Cultural Study of Relationships Between Pricing Strategies and Auction Bidding Behavior：The Case of eBay Auction
碩士 === 國立東華大學 === 國際企業學系 === 95 === This study explored the relationship between price mechanism of online auction and auction performance under cross cultural content. This research is examined on eBay auction of France, Belgium, Hong Kong and Singapore for total 1055 samples. Empirical studies sho...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93906768565646202996 |