The Study of the Effects to Repurchase Intention in Investment Products–An Empirical Research of Fubon life Assurance Company

碩士 === 國立東華大學 === 企業管理學系 === 95 === The major purpose of this research executes statistics analysis by using structural equation model (SEM), and focus on the different effects of sales management in Investment Performance, Service Quality, Customer Satisfaction, Word-of-Mouth, and Repurchase Intent...

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Bibliographic Details
Main Authors: Li-Li Lo, 駱麗麗
Other Authors: Wen hai Chih
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/uny4v6