The Study of Integrated Marketing Communication for Non-Profit Organization: An Empirical Study of Corporate Foundations
碩士 === 國立東華大學 === 企業管理學系 === 95 === In the recent years, there are more and more Non-Profit Organizations, owing to the increasing resource endorsed by the enterprises, there is an interface created between the nonprofit organization and the profit ones. The study bases IMC about NPOs’ application o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e78p23 |