The Study of Customer Voluntary Performance on Credit Card Business

碩士 === 國立東華大學 === 企業管理學系 === 95 === The major purpose of this research executes statistics analysis by using linear structural relations (LISREL), and focus on the different effects of Taiwan Banking corporate image, perceived value, customer satisfaction, relationship quality, and customer voluntar...

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Bibliographic Details
Main Authors: Mei-Yuan Chou, 周美雲
Other Authors: Wen-Hai Chih
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/04675495499184549416