The Effects of Values, Moral Judgment and Moral Intensity on Green Product Purchase Intention in Light of Moral Decision — An Example of Washing Powder Product
碩士 === 國立嘉義大學 === 管理研究所 === 95 === When consumers are aware that only earth exists and they need to protect and value it, green products become one of the important purchasing options. Consumers buy green products because they think it’s good to protect the earth, which means purchasing green produc...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38347330208589287762 |