An exploratory analysis of duration of adoption and loyalty of low cost carriers: the case of Taipei-Singapore passengers

碩士 === 國立嘉義大學 === 運輸與物流工程研究所 === 95 === Since the first low cost carrier (LCC), Southwest Airlines, was introduced in 1971 in the United States, LCC’s have had great impacts on the air transportation market, particularly full service carriers (FSC’s). In Taiwan, the first international LCC, JetStar...

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Bibliographic Details
Main Authors: Hung, Shao-Chih, 洪韶志
Other Authors: Chang, Li-Yen
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/60128540581549358628