Using Transaction Cost Theory to Analyze the Marketing Strategies of Taiwan's LCD TV Brands
碩士 === 國立彰化師範大學 === 行銷與流通管理研究所 === 95 === The global market of TFT-LCD TV expands rapidly. Taiwan is not only a main suppler for LCD TV but also develops its own brands aggressively. Most of the past researches focused on TFT-LCD industry analysis and few focused on the marketing strategy. While the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56949084067536267060 |