Marketing Resource Allocation in Dynamic Social Networks
碩士 === 國立彰化師範大學 === 資訊管理學系所 === 95 === Viral marketing takes advantage of networks of influence among customers to inexpensively promote a product. A premise of viral marketing is that by initially targeting a few influential members of the network we can trigger a cascade of influence by which frie...
Main Author: | |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2007
|
Online Access: | http://ndltd.ncl.edu.tw/handle/15722466414456074250 |