Marketing Resource Allocation in Dynamic Social Networks

碩士 === 國立彰化師範大學 === 資訊管理學系所 === 95 === Viral marketing takes advantage of networks of influence among customers to inexpensively promote a product. A premise of viral marketing is that by initially targeting a few influential members of the network we can trigger a cascade of influence by which frie...

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Bibliographic Details
Main Author: 朱禾民
Other Authors: 楊婉秀
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/15722466414456074250