A study on marketing managment of C brand company
碩士 === 國立彰化師範大學 === 商業教育學系 === 95 === With the tide of globalization, the structure of Taiwan market is also changed. People pursue famous-brand products as representation of their social status. However, it is a long road for corporation to create and polish a new brand. It is also a great challeng...
Main Author: | 鄭惠如 |
---|---|
Other Authors: | 施能仁 |
Format: | Others |
Language: | zh-TW |
Published: |
2006
|
Online Access: | http://ndltd.ncl.edu.tw/handle/39078849359225828244 |
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