A study on marketing managment of C brand company

碩士 === 國立彰化師範大學 === 商業教育學系 === 95 === With the tide of globalization, the structure of Taiwan market is also changed. People pursue famous-brand products as representation of their social status. However, it is a long road for corporation to create and polish a new brand. It is also a great challeng...

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Bibliographic Details
Main Author: 鄭惠如
Other Authors: 施能仁
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/39078849359225828244