An Analysis of Influence of Factors on the Intention to Engage in Electronic Word-of-Mouth (eWOM) Communication
碩士 === 國立中央大學 === 資訊管理研究所 === 95 === The advent of the Internet has provided consumers with an alternative to access numerous information regarding products, services, or firms, as well as an opportunity to share their consumption-related experiences with other consumers all over the world. Derived...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52769105575568549113 |