An application of gravity effect in the area of international marketing – The effects of centrifugal force and centripetal force on problem solving capability of local branches
碩士 === 國立中央大學 === 企業管理研究所 === 95 === The literature on multinational corporations (MNCs) generally identifies as critical the establishment of an effective headquarters-subsidiary/ branch relationship with the local responsible for marketing activities. This leads to questions about how to manage co...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/90716265248635636740 |