Measuring the impact of eChannel additions on the financial performance
博士 === 國立中央大學 === 企業管理研究所 === 95 === The emergence of the Internet has forced firms to add eChannels to their existing channel system. In the context of multiple channels, there has been a call for better measures of performance to assess whether channel management was productive and whether eChann...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12930399462036900784 |