The Marketing Strategy of a Third Party Seller in On-line Marketplace --- A Case of Company P

碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 95 === The purpose of this research is to utilize the constructional mechanism of e-Market (e-Market Making) as the framework and the case study, to explore the marketing strategy of a third party seller in on-line marketplace. In the reference section, we intro...

Full description

Bibliographic Details
Main Authors: Ling-Syau Chen, 陳凌霄
Other Authors: Hsiao-Cheng Yu
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/62956629577369332374