Study of Consumers’ Behavior for Microbrewery by Managers Working at Hsing-Chu Science Park

碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 95 === With the rising of income level, the demand for alcoholic drink by Taiwanese consumers is also increasing, and their taste for it is also becoming versatile. Taiwan has opened the alcoholic drink market from 2002 for new local brewery and importers, since...

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Bibliographic Details
Main Authors: Chih-wei Chang, 張志偉
Other Authors: Quang-Hua Chen
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/38542496224640425958