The Research on Brand Extension Strategies: Logitech as An Example
碩士 === 國立交通大學 === 管理學院碩士在職專班管理科學組 === 95 === Abstract In the highly competitive market, how does a company sustain its core competency and keep driving revenue and profit? Most companies not only focus on existing valuable product lines, but also apply brand extension strategy or acquire new busine...
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| Format: | Others |
| Language: | zh-TW |
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2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55105316060116873909 |