Brand Blocking Effect of Product Quality Judgment
碩士 === 國立交通大學 === 管理科學系所 === 95 === This thesis uses the learning perspective to elaborate that how learning order of product information influences the quality judgment. When people learned the association between brand information and product quality prior to the association between attribute info...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/42510484846854188931 |