Competitive between Local and International Brands -Theory and cases
碩士 === 國立交通大學 === 經營管理研究所 === 95 === The brand is a key factor for customers to make purchase decision and judgment. In recent years, LCD TV markets are profitable as well as competitive. Companies obtain more channel advantage and become aggressive to develop the local brands to compete with inte...
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| Format: | Others |
| Language: | zh-TW |
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2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66725748551311461084 |