A Study on Web 2.0 Social Media users in Taipei：Relationships among Experiential Marketing, Experiential Value, Customer Satisfaction and Behavioral Intention
碩士 === 國立交通大學 === 經營管理研究所 === 95 === The Dot-com bubble burst on March 10, 2000. After the bubble, the internet had been in the depression for years. A new kind of business model was gradually sorted out by the survival web companies. In 2003, the phrase "Web 2.0" proposed by Tim O’Reilly...
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| Format: | Others |
| Language: | zh-TW |
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2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33969706391107366182 |