Customer active probability and customer lifetime value analysis
碩士 === 國立交通大學 === 管理科學系所 === 95 === The major objective of this research is to assist marketing managers in identifying and learning from their “right customers” that helps managers to serve high-value customers, and create successful marketing programs targeted at the prospected customers. Through...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97186967332503784005 |